An oil company makes a major discovery that significantly boosts production and reserves. How do investors find out about it?
Public Relations.
In today’s tough economic climate, businesses need to do everything in their power to separate themselves from the pack. Getting your name and your unique brand in the news is one surefire way to drive sales and attract new customers and investors.
Successfully telling your company’s story to the world through free newspaper and magazine articles, online, on radio and TV news shows or via the new media requires the specialized knowledge, contacts and skills of a public relations expert.
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